Inspiring, Iconic, Distinctive
Unique is a photographic magazine that presents the 20th-century individuals who left an indelible mark on the world, celebrating their contributions and their unique stories. Its mission is to inspire and honour the great people who have made our world better.
Project Scope
Publication Creation• Logo• Editorial Design
Challenge
Establish a publication brand that not only captures the attention of the target audience but also reinforces Unique’s mission of inspiration and tribute.
Solution
Named the publication brand as “Unique,” defining its core mission. To reinforce the brand and mission, I analyzed the visual style of esteemed publications like LIFE. After, I designed a powerful, bold, and timeless logo that authentically conveys the essence of Unique’s mission to inspire.
For the cover image, I chose a captivating black and white portrait and displayed only the lead article, allowing the image to captivate the readers. To evoke a sense of sophistication, I carefully selected simple yet bold typography. With the deliberate use of a single contrasting colour that complements the black and white imagery, I ensured that all visual elements worked together in perfect harmony.