Compelling, Informative, Captivating
The Ordinary is a brand committed to delivering high-quality skincare solutions without frills. Their dedication to effective and straightforward products has made them a staple in the beauty industry.
Project Scope
Advertising Campaign, Photography, Video, and Poster.
Challenge
Create an advertising campaign for The Ordinary, encompassing both video and posters, to effectively communicate a 25% sale promotion on their best seller product, Niacinamide 10% + Zinc 1%.
Solution
I began by delving into The Ordinary’s brand identity and core values, ensuring that the campaign message aligns seamlessly. I then developed a message highlighting the key benefits of the product in a way that resonates with the brand’s values. Creating a consistent visual language, tone, and style was essential to reflect the brand’s identity. This was followed by a planned photoshoot to capture high-quality product images. These images were edited into eye-catching posters and social media ads to communicate the sale promotion.
Additionally, I produced a short video advertisement that not only showcased the product but also conveyed the essence of the sale promotion, resulting in a compelling and informative campaign that captivated The Ordinary’s audience.
