Dynamic. Innovative. Impactful.
I partnered with Prime Freight to elevate their brand identity across digital and print formats. This included a bold visual campaign, a redesigned brochure, and a logistics-focused 2025 desk calendar — all created to communicate global reach, precision, and innovation.
Project Scope
Photo Campaign · Visual Storytelling · Branding Integration · Print Design
Photo Campaign · Visual Storytelling · Branding Integration · Print Design
Visual Storytelling Through Logistics
Using creative logo masking and striking freight imagery, the photo campaign highlights Prime Freight’s values: connectivity, precision, and momentum. Each composition transforms the logo into a “window” into global operations — pairing brand slogans with dynamic visuals.
Logo-masked visuals reflecting global scale and seamless logistics.
Company Brochure
Designed for client presentations and onboarding, the brochure maintains visual consistency with the photo campaign. Clean layouts, clear messaging, and subtle brand cues create a modern, professional tone aligned with Prime Freight’s positioning.
Clarity, structure, and storytelling in a multi-purpose brochure.
2025 Desk Calendar
The calendar brings seasonality into the logistics world. Each month features key shipping dates, Canadian holidays, and industry milestones — wrapped in compelling imagery and compact, client-friendly formatting.
A practical planning tool designed with elegance and global awareness.
Impact
This design suite brought cohesion to Prime Freight’s brand across all touchpoints — building a strong, modern visual identity rooted in clarity, scale, and innovation.
Inspiration
Drawing inspiration from Nick Swaffield’s logo-integration approach in the HSBC campaign , I applied a similar creative framing technique to reveal Prime Freight’s operational scope through strategic logo masking.