Elegant, Enchanting, Captivating
A ballet school that shares the enchanting world of ballet to introduce children to the magic of life itself. They nurture artistry and joy, one dance step at a time.
Project Scope
Visual Identity, Website, Signature Logo, Slogan, Brand Guide, Photography, and Advertising.
Business Cards
Instagram Stories
Tickets
Challenge
Jenie’s Dance School faced the challenge of refreshing their visual identity and website to attract and engage their target audience.
Solution
Powerful and elegant brand identity, featuring a timeless signature logo and an impactful, user-friendly website. The signature logo, devoid of the traditional ballerina motif, conveys elegance, delicacy, and classic sensibilities through its meticulous typography. It strikes a balance between modern and traditional elements using Baskerville and Futura PT typefaces. The color palette, blending black, white, and gentle pink, appeals to both parents and the young ballerinas. The “J” element from the logo was repurposed to guide the viewer’s eyes in all communications as a graphic element. Additionally, children’s portraits, edited with warm tones, bring the brand to life, evoking emotions and building brand recognition.
